Masthead Font Research

Here I have conducted some further film magazine research into the masthead font. From my original research into magazine front covers, I noticed that each magazine uses very basic but noticeable (large and bold) fonts for the masthead. Therefore, I have chosen these fonts as I feel that they all have a bold, basic look which will have visual impact on the target audience. Each of the fonts have something unique about them but they are all very similar to a certain extent. This made the job of picking out the masthead harder. From drafting each font with the main image, I managed to come to a conclusion of using the first font which is called 'impact'. I used this font as it allowed the main image to be dominating and eye catching. This was because the masthead did not take away any attention from the main image while being noticeable and rememberable.

Film Magazine Colour Scheme

Here is the colour scheme for my film magazine. I have used Adobe Kuler to display the colours that I feel reflect the genre of the film. From looking at various film magazine front covers, I have realised that the colour schemes relate to the film and is a significant part in portraying the genre of the film. Also, I have taken my audience research into account and used the colours that most appeal to the target audience. I have chosen the colours of white, grey, red and black as I feel that these colours connote the urban gang violence. Black and red highlight the mysterious and violent aspect of the film. While the white and grey add a professional look for the magazine. The contrast of all the colours work well together which will allow the magazine to reflect the film genre.

Film Magazine Images

Film Magazine IT Layout

This is a flat plan of what my front cover magazine will look like, highlighting the placement of the masthead, headline, sell lines etc. I will go by this layout and change aspects if necessary. 

Urban Drama - Front Cover Magazine Analysis

Film Magazine Planning Sheet

Main image: What is the main image going to be? What type of shot composition angle etc?

The main image will be a mid shot of the main actor (the protagonist), displaying a gun or knife with conventional miss-en-scene. The actor will be looking directly at the camera on a smokey urban setting to reinforce the genre. 

Name of Magazine: What are the connotations of the title? 

The name of the magazine will be called 'Film Scope' as this implies to the audience that the magazine will involve new films and information on/from films. I will display the name of the magazine in a formal and simple font to give it a professional look.

Colour scheme: 

The colour scheme will be black, grey and red as these colours best portray the genre in depth, due to the dull, dark and violent colours.

Headline: What is the headline and how does it match the film/actor etc 

The headline would be the film title. This will help to anchor the image and give the magazine more meaning and understanding for the audience. 

Sell lines: reference to other films/actors/directors/ film festivals etc.

• List of new films with small description.
• Short sell line that relates to my film.
• Up and coming film titles.

Banners/splash: other features, competitions etc.

Banner at the bottom to possibly highlight new films with images or add additional information if needed. 

Magazine tagline:

'Knowing is half the battle' - This is relevant as people who would normally buy a film magazine, enjoy reading about films and news to up and coming films. This tagline implies that once you know about the films and news you are half way closer to watching the film which is relevant.

Other info: (price, date of issue etc)

• Price and date will be placed on the barcode.
• The magazine website will be located somewhere near the masthead

Final Poster

Finally, I added the three main characters names at the top of the poster, using the 'Urban Jungle' font. I added the release information at the bottom with production and sponsors companies logos. Also, I wanted to add the Twitter and Facebook logos as this will be another selling point for the poster which the target audience associate themselves with. I used the rulers on photoshop to make sure the writing and logos lined up correctly.

I placed the poster credits below the film title as this is where it was most suited and it also gave the poster a unique attribute. I used rulers down the side of the poster to make sure the title and credits lined up.

This is a screenshot of the poster credits I created, using a font I downloaded called 'Steel Tongs'. 

Once the film title was created, I replaced the old title with the new edited one and added a red outer glow as seen below.