Tuesday, 31 December 2013

Masthead Font Research


Here I have conducted some further film magazine research into the masthead font. From my original research into magazine front covers, I noticed that each magazine uses very basic but noticeable (large and bold) fonts for the masthead. Therefore, I have chosen these fonts as I feel that they all have a bold, basic look which will have visual impact on the target audience. Each of the fonts have something unique about them but they are all very similar to a certain extent. This made the job of picking out the masthead harder. From drafting each font with the main image, I managed to come to a conclusion of using the first font which is called 'impact'. I used this font as it allowed the main image to be dominating and eye catching. This was because the masthead did not take away any attention from the main image while being noticeable and rememberable.

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