Website Analysis - Insidious 2

http://www.insidiousch2.com/

From looking at Insidious 2’s website I can see that it immediately links to the film through many elements within the website. The film genre is emphasised in the main image of the homepage as it shows three different doors with the middle one being red which symbolises the supernatural horror genre of the film. Also, the red door is highlighted through the light beaming down on it creating a mysterious atmosphere along with the eerie sound added. The pitch black background adds to the genre as well as the mist/smoke running along the floor resembles this.

 On every page of Insidious’ 2 website it shows this toolbar (shown above) of other addition viral marketing links like Twitter, Facebook, and YouTube etc. This allows for people to get up to date on news of the film and for the film to be shared by other people which would certainly attract a larger audience which is a free marketing technique for the film. This toolbar has a banner that lets you purchase your cinema tickets online and gives you the show times which is a direct selling tool.

 Clicking on the red door brings you on to a different page, showing Insidious 2’s recent trailers, which would influence and entice the viewer to watch the film. Also, on this page is a gallery of animated pictures and the list of the cast with an insight paragraph of each character and their role.  

The two other doors on the homepage lead you to an interactive reading on the film and even a sinister game. This highlights the uniqueness of the website while keeping the audience aware of the genre. Overall, this website is a direct marketing tool for the film and is very attractive for a horror audience due to the depth of detail the designers went into to grasp the audiences attention.